Due to overwhelming demand, the Jeep Gladiator is now available in the stunning Tuscadero paint for the very first time.
For the first time ever, Jeep is offering the wildly popular Tuscadero pink paint on the Gladiator pickup truck for the 2024 model year. Originally introduced on the Wrangler in 2021, the vibrant color became an instant hit, with 30,000 customers opting for the pink hue.
Now, due to high demand, Gladiator enthusiasts can enjoy this striking color on select trims—Sport, Mojave, and Rubicon—for an additional $895. Jeep has a reputation for nailing automotive paint colors, and Tuscadero is no exception. This new addition continues Jeep’s tradition of offering off-road, enthusiast-oriented vehicles in a variety of bright, fun colors.
Don’t miss your chance to stand out with the Gladiator’s hottest new color, available now for the first time ever!
“Our passionate Jeep fans asked for this limited-run color on the Gladiator. We heard them,” said Bill Peffer, senior vice president and head of Jeep brand – North America. “Now, the Gladiator is both the only pickup to deliver open-air freedom and the only pickup available in Tuscadero.”
The Tuscadero paint option, adding $895 to the Gladiator’s price, will be offered alongside seven other exterior colors, including the new-for-2024 Anvil. Initially, Tuscadero will be available on the Sport, Mojave, and Rubicon trims, with plans to expand to more grades in the coming months.
For 2024, the Jeep Gladiator — and its sibling, the Wrangler — come loaded with about $3,000 more in standard features compared to the 2023 models. Upgrades include first- and second-row side-curtain airbags, forward collision warning (in the Sport S and above), advanced cruise control with stop, the Uconnect 5 infotainment system, and wireless Apple CarPlay and Android Auto.
Jeep is pulling out all the stops to attract customers back to the brand after a challenging few years. Following five consecutive years of declining sales, the new CEO is determined to reverse the trend, especially in North America.
Under the hood, the Gladiator boasts a powerful 3.6-liter V6 engine delivering 285 hp and 260 lb-ft of torque. With a payload capacity of 1,725 lbs and a towing capacity of up to 7,700 lbs, the Gladiator combines robust performance with impressive off-road capability, making it a versatile choice for adventurers and workhorses alike.
